Description: Making its world premiere at the 2011 Seoul Motor Show, the Kia Naimo electric concept car combines Korean heritage with innovative modern features.
Taking its name from the Korean word "Ne-mo", (pronounced 'Neh-mo', meaning 'square shape'), the Kia Naimo electric crossover utility vehicle (CUV) was conceived by Kia's international design team in Seoul, and is characterised principally by its simple lines and solid, muscular stance.
The simple overall design is accentuated by a number of striking key details, such as the wrap-around windscreen and asymmetric sunroof, and the front and rear dot-style LED head- and positioning-lamps. This mix of simple and complex is a common trait of many traditional Korean arts and crafts.
Kia's design team also made use of innovative technology to give the car a premium feel and to ensure the car's exterior remained uncluttered. For example, Kia Naimo has no traditional wiper blade on the windscreen - instead it employs a high-intensity air jet at the base of the windscreen that performs an 'air wiper' function. Conventional door mirrors have also been replaced with miniature cameras installed in the A-pillars.
Kia Naimo's interior was designed to evoke a strong sense of tranquility and features hand-crafted materials throughout. Korean oak is used to trim the interior door panels and the entire interior floor, Korean "Han-ji" paper is used for the head lining. Alongside these traditional elements sit modern features such as a transparent organic light emitting diode display instrument panel and full connectivity.
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