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The next generation Ford Focus Wagon will make its world debut at the Geneva Motor Show this week, alongside the 5-door Focus makes its European debut.

The new generation Focus Wagon is the fifth vehicle that comes from the new global C-segment platform of Ford.

2012 Ford Focus Wagon

So far they have not disclosed the new Ford C-MAX and C-MAX Grand in Frankfurt in 2009, also the next generation Focus, 4 and 5 doors Auto Show in Detroit in 2010, and now the Wagon in Geneva.

“Our next generation of vehicles C show how Ford is using its global resources to develop at least ten new models or derivatives of the same global platform,” said Derrick Kuzak, vice president of Product Development Ford group. “The Focus Wagon is the next model to be presented, and a model is particularly significant for the European market because here we have more than one third of the C-segment customers who prefer a Wagon body style.

“We want to reassure fans of the benefits of Focus models, because we have a plan for them too,” says Kuzak. “Our commitment is to deliver a model of the new Focus with a fascinating performance using an advanced version of our engine turbo EcoBoost gasoline direct injection. We are not able to reveal more details yet, but we have very clear how important it is this model in the Focus range, particularly for customers in Europe. “

The attractive new generation Ford Focus Wagon is crucial for the European market in particular, since about one third of all consumers of Ford Focus chose this type of bodywork. In some markets, like Italy and Germany, the derivative Wagon represents more than half of all the Ford Focus sold.

With its new look, the new Focus Wagon also makes a design statement and provides the ideal balance of a dynamic design and functional practicality. The extensive roof integrated pathways undoubtedly increase the appeal of the kinetic design gives the Wagon, while the tailgate has a self-locking function and incorporates carefully a compact on the roof spoiler.

The Focus Wagon debuts with the same vibrant and striking red candy that was shown with the 5-door model that was unveiled at the International Motor North America, in Detroit last January.

The 5-door Focus is on show in Geneva is finished in a mustard-colored modern, a contemporary dark yellow metallic.

“As with all models of our new global product portfolio on the platform C, there is time to offer this dynamic Wagon additionally in other world markets if it really exists and demand business,” said John Fleming. “This is an integral part of our next generation Focus and are eager to know the reaction that is created upon which we believe is a car with a very particular style.

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Lexus LF-Ch Premium Compact Hybrid Concept to Make North American Debut at 2009 Los Angeles Auto Show

· Visually Striking Compact Hybrid with Dynamic Design Philosophy

· Dramatic and Modern Interior Complements Innovative Hybrid Drivetrain

· Driving Enjoyment Paired with a Sustainable Focus

Lexus today announced the LF-Ch compact hybrid concept, which will have its world premiere on September 15, 2009 at the Frankfurt Auto Show, will be on display for the first time in North America at the 2009 Los Angeles Auto Show in December.

As the latest concept hybrid vehicle from Lexus, LF-Ch offers dramatic style, premium features, an innovative drivetrain with low emissions, and impressive fuel economy in a sporty yet versatile five-door package.

“Lexus has been leading the luxury hybrid market ever since we came out with the RX 400h in 2005,” said Mark Templin, Lexus division group vice president and general manager. “To continue raising the hybrid benchmark, we need to continue exploring hybrid technology in different segments. The LF-Ch concept gives us the opportunity to gauge consumer reaction and help us determine whether or not this would be viable for production.”

The LF-Ch concept was designed by Calty Design Research Inc., Toyota’s North American-based research and design center located in Newport Beach, Calif., and will allow the brand to study the needs of young urbanites and consumer values in a compact luxury vehicle.

“The LF-Ch concept is the next evolution of the compact luxury vehicle,” said Kevin Hunter, president of Calty. “We were able to create a beautifully designed hybrid with a deep sense of mystery and intrigue.”

Designers created an intriguing contrast between the powerful, machine-like surfaces, fluid forms and details that appear hand-sculpted.

The exterior of the LF-Ch concept exudes strength and simplicity with a wide stance, broad and high-shoulders, an arching roofline that flows into the rear spoiler, and sheer surfaces wrapped in a contemporary yellow paint. To give the sporty five-door concept the illusion of a sleek coupe, designers cleverly blackened the B-pillar and hid the rear door entry button in the chrome molding.

An aggressive grille with a wide front bumper and air dam gives the hybrid concept a powerful personality in keeping with its dynamic lines. Efficient and bright LED taillights and headlamps also add to the vehicle’s personality. The concept is marked with hybrid details including its blue Lexus logo, which is shared across the Lexus family of hybrids, and hybrid side badging.

Inside, designers created an elegant cabin that is contemporary, and functional with metal and leather trim. Metal surfacing stretches the length of the asymmetric dashboard and blends with leather trim to provide a luxuriously handcrafted and soothing environment. The artistic leather, and metal detailing is also visible on the door panels, instrument panel and seats.

A blue headliner light, that borders the roof and contrasts with the yellow exterior, turns on to reveal an ambient pattern reminiscent of a sophisticated lounge. A wide grip steering wheel with integrated paddle shifters makes for a spirited driving experience. The instrument panel features two, large twin dials with a uniquely embellished turbine blade design.

The LF-Ch is powered by the latest generation of Lexus Hybrid Drive technology. A drive mode-switch allows the driver to select between four modes: Normal, Eco, and EV plus a Sport mode that amplifies throttle response for the most enthusiastic drivers.

Lexus’ Remote Touch controller with user-adjustable haptic feedback, also currently found on the 2010 HS 250h hybrid and RX luxury utility vehicles, allows the driver or front passenger to operate the navigation, audio and climate systems.

The LF-Ch has four sport seats that feature trim lighting along the cushion’s edge for cabin illumination. Rear passengers can enjoy headrest-mounted iPhone® docking capability for audio and video entertainment. In addition, the LF-Ch has storage in the rear seat armrests for small items such as iPods®, PDAs and cell phones.

“We look forward to hearing feedback on the LF-Ch,” said Templin. “We hope consumers like what they see so we can change the luxury hybrid marketplace again.”

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