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Martorell, 12-05-2010 – UEFA EUROPA LEAGUE PRESENTED BY SEAT

UEFA Europa League Final marks culmination of SEAT’s sports sponsor activities

• Football is key in SEAT’s efforts to sharpen its brand profile
• On average over 26 million live match viewers per matchday in Europe have seen the SEAT branding around the pitch
• High media exposure strengthens SEAT’s sporty and dynamic brand profile

A significant number of spectators are expected to watch the UEFA Europe League Final live on TV when Spain’s Atlético de Madrid plays the British team of Fulham FC today. For SEAT this marks the culmination point of a highly successful season in association with European club football. The exclusive partnership of the Spanish car manufacturer and the UEFA Europa League has been proven a tremendous success. SEAT has been present at every match and on average over 26 million live match viewers per matchday in Europe have seen the SEAT branding around the pitch this season. With an average of 31 minutes of brand exposure during Group matches and even more than 70 minutes during Knock-out matches the media exposure across Europe was above our expectations.

”We are young, design-oriented and sporty, hence the UEFA Europa League is the perfect match in terms of presenting the dynamic character of our brand to a big crowd”, says SEAT chairman James Muir. Currently, SEAT is undertaking great efforts to strengthen the brand image in Europe and the sponsorship with the UEFA Europa League forms an integral part of it. “We are delighted with our partnership with the UEFA Europa League and are looking forward to the next season”, says Muir. SEAT’s engagement with the UEFA Europa League is to be continued in the two upcoming seasons running until 2012.

The Spanish brand has used the partnership with the UEFA Europa League for an extensive marketing program including the “Road to the Final” Tour that gathers Europe’s best freestyle football players in seven major European cities. Furthermore SEAT has played the main role in the UEFA Europa League Fantasy Football online game that enables all players to become a virtual football team manager. The best player was awarded with a SEAT Ibiza ECOMOTIVE. Furthermore, there was a raffle for tickets to the UEFA Europa League Final.

Collecting luxury cars became a hobby of many football players and their families. They not only have one car, but could be a row of expensive cars. The cars seemed to be the main accessory house.

For them, with billions of dollars in income a week, it is not impossible collecting luxury cars became his hobby.

Beckham and His Luxury Cars

Just look at David Beckham’s house in Los Angeles. You can found at least seven luxury cars in the garage. With revenues of more than USD 2 billion per week, Beckham collection complete with BMW, Ferrari, Lamborghini, Aston Martin, Porsche, Hummer, to Bentley.

Posh Victotia husbands hobby is not new. Since Beckham is plotted as a football star with the highest incomes, he started buying luxury cars.

First Bentley car, valued at 170,000 pounds or approximately USD 2.5 billion dipermak-out at a cost of 70,000 pounds (USD 650 million), which he left in England when he moved to Real Madrid.

While in Madrid, British soccer star was seen driving an open-top Aston Martin V8 Vantage. He was also seen driving a Rolls Royce Phantom at left with his wife, in Manchester.

As quoted from various sources, since moving to America, Beckham was busy building a collection of luxury cars. For Rolls Royce Phantom Drophead Cruope, Beckham would spend 300,000 pounds (USD 2.8 billion), which he used to drive pick-up their children to school.

Victoria itself is like a Porsche that had been modified 100,000 pounds (USD 1.5 billion) more. For the family vehicle, this pair usually used Jeep Wrangler for 240,000 pounds (USD 3.5 billion).

One of Beckham’s other car Lamborghini Gallardo is worth U.S. $ 206,400 (USD 1.9 billion). In addition he bought a Hummer H2 for U.S. $ 103,200 (USD 970 million). He also spent U.S. $ 33,800 (approximately USD 300 million) for the extra accessories for the car’s luxury.

In addition to the cars he also kept a few other cars, such as the Mercedes S500 and Bentley Arnage for U.S. $ 312,080 (USD 2.9 billion), which he used to take the OBE from the Queen at Buckingham Palace in 2003. The car has a 6.75-liter engine V8 and equipped with seats for infants.