2010 STAR Award for Best Value-Added Services: Cobalt!
“Cobalt was the first company in automotive marketing to deliver not simply technology but advanced proactive marketing services to help dealers exploit shifting consumer behaviour and sell more cars for a lower total marketing cost,” said John Holt, CEO of Cobalt. “This customer-centric services strategy has had a profound positive effect on our client relations and we are honoured that the TSIA has recognized it as an industry-leading innovation.”
Since their inception in 1990, the STAR Awards have become one of the highest honours in the service and support industry, acknowledging the contribution of companies of all sizes to the continual improvement of service and support delivery industry-wide.
Cobalt™ announced that it has been honoured with a 2010 STAR Award for Best Practices in Value-Added Support from The Technology Services Industry Association (TSIA). The STAR Awards recognize companies that have developed the most innovative and efficient processes for service and support delivery. Companies seeking this award must pass a rigorous review by a select industry committee, providing specific baseline data, a detailed description of the process, performance metrics, returns and benefits, and other information about what makes their best practice unique. Past winners of this award include Sun Microsystems, HP, Symantec and Oracle.
This award recognized Cobalt’s commitment and focus on developing and delivering digital marketing service offerings designed to help automotive dealers increase their marketing return-on-investment and sales. “We’re pleased to recognize Cobalt as a leading service organization that is setting the pace for the industry by pushing the envelope and delivering the strategies and tactics needed to help customers bridge the technology consumption gap,” said J.B. Wood, CEO, TSIA.
