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The next generation Ford Focus Wagon will make its world debut at the Geneva Motor Show this week, alongside the 5-door Focus makes its European debut.

The new generation Focus Wagon is the fifth vehicle that comes from the new global C-segment platform of Ford.

2012 Ford Focus Wagon

So far they have not disclosed the new Ford C-MAX and C-MAX Grand in Frankfurt in 2009, also the next generation Focus, 4 and 5 doors Auto Show in Detroit in 2010, and now the Wagon in Geneva.

“Our next generation of vehicles C show how Ford is using its global resources to develop at least ten new models or derivatives of the same global platform,” said Derrick Kuzak, vice president of Product Development Ford group. “The Focus Wagon is the next model to be presented, and a model is particularly significant for the European market because here we have more than one third of the C-segment customers who prefer a Wagon body style.

“We want to reassure fans of the benefits of Focus models, because we have a plan for them too,” says Kuzak. “Our commitment is to deliver a model of the new Focus with a fascinating performance using an advanced version of our engine turbo EcoBoost gasoline direct injection. We are not able to reveal more details yet, but we have very clear how important it is this model in the Focus range, particularly for customers in Europe. “

The attractive new generation Ford Focus Wagon is crucial for the European market in particular, since about one third of all consumers of Ford Focus chose this type of bodywork. In some markets, like Italy and Germany, the derivative Wagon represents more than half of all the Ford Focus sold.

With its new look, the new Focus Wagon also makes a design statement and provides the ideal balance of a dynamic design and functional practicality. The extensive roof integrated pathways undoubtedly increase the appeal of the kinetic design gives the Wagon, while the tailgate has a self-locking function and incorporates carefully a compact on the roof spoiler.

The Focus Wagon debuts with the same vibrant and striking red candy that was shown with the 5-door model that was unveiled at the International Motor North America, in Detroit last January.

The 5-door Focus is on show in Geneva is finished in a mustard-colored modern, a contemporary dark yellow metallic.

“As with all models of our new global product portfolio on the platform C, there is time to offer this dynamic Wagon additionally in other world markets if it really exists and demand business,” said John Fleming. “This is an integral part of our next generation Focus and are eager to know the reaction that is created upon which we believe is a car with a very particular style.