Video: Chevy Cruze Eco at New York Auto Show 2010

For the past week, we’ve been hearing all about the latest iteration of the Chevrolet Cruze, the 40-mpg Eco model. While the name is rather uninspired (Eco’s the best they got?), the technology that allows the Cruze Eco to hit that lofty number is anything but. Here’s the really interesting part: Chevy is claiming that fully 70% of Cruzes will feature the 1.4-liter variable-valve timing turbo I-4, including the Eco model. But wait a moment, how does the Cruze Eco achieve such lofty with the same engine (same power, too 138 @4,900 rpm, 148 pound-feet of torque @1,850 rpm)? Keep reading.

Starting with the front of the Eco, there’s a new, -massaged front fascia complete with a class-first “Aero .” Take a look at the air inlet area below the grill. During driving (say stop and start city type stuff) the aero is open. However, at higher speeds when cooling the isn’t as much of an issue, the shuts, allowing air to more efficiently stream around the vehicle.

There’s also a slim lower and “tire blockers,” which we typically call spats. Moving on to the rear, there’s a new fascia back there that’s also been tested for more slippery-ness. Surface area is further decreased by lowering the car by 10 mm compared to other Cruzes. There’s a full-body underpanel to keep air from getting hung up on stuff like the exhaust and suspension components, as well as ultra low rolling shared with the Volt. Finally, there’s an ultra-tall 6th gear (the Cruze Eco is manual-only) that allows the rpms to greatly drop when the vehicle is at cruising speed.

As you may imagine, Chevy has also done its very best to reduce mass as much as possible, going to far as to shave welds down by a millimeter. But here’s the thing: while working on the body in white, Chevy discovered that the mass-saving measures they made to the Eco could easily be applied to other Cruze models, which means that the not-quite-yet-on sale Cruze will have across the board improved . Nice, no? The Chevy Cruze should go on sale in the 3rd quarter of 2010 with the Eco (probably) making it out of the gate by the 4th quarter of this year.

As far as the seemingly random “not a stripper” fragment in the title goes, Chevrolet has made the decision not to totally decontent the Eco. According to Chevy, people’s tastes are changing (ya think?) and they want high vehicles to have lots of creature comforts. For instance, the Eco ships with 17-inch forged aluminum wheels. Nice.

Here’s the skinny: The Cruze RS is an appearance package for Chevy buyers who want a Cruze with a higher level of panache. That out of the way, the RS sports sexier front and rear fascias along with more aggressive rocker panels. Don’t forget the pretty OK-looking fog lamps. There’s a slick rear spoiler, too. We’re also pretty smitten with the big, aluminum wheels that are slathered in some impressive rubber 235/40/19 to be specific. That’s pretty large. Inside features a blacked out interior with leather seats and fabric dash materials.

The Cruze RS get’s the same 1.4-liter VVT turbo as the Cruse Eco (as well as 70% of all Cruzes, so says Chevy) and should be coming on line just after the regular Cruze (finally) arrives in the third quarter of this year to eventually replace the aging Cobalt.

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